What was once gleefully used as a response to just about everything by just about everyone — minus the people who found time to complain about ageism — has turned into pure cringe. And hearing it invoked out loud now is shudder-inducing, like sniffing expired milk. It was just a way to express disagreement, and not unlike the Sabra commercial it stopped making sense. Ric Flair leads a star-studded Super Bowl television spot for Sabra's popular line of hummus, including a team-up with Chester Cheetah. Ric Flair Sells Hummus in Sabra Super Bowl Commercial. He's using a soft pretzel to scoop up Sabra hummus, and he's "mm"-ing deeply and repeatedly. Account active See it 100 times and you never need to see it again. 0. Ok, Boomer, see you there! Scripted comedy, corporatism, and the highest court in the land are squarely at the opposite end of the table from good memes. By Sam Stone Feb 03, 2020. - Analysis, Copyright © 2020 Jpost Inc. All rights reserved, Israel's bad infrastructure is a recurring problem - it's time to fix it, Israel is no monarchy, and Netanyahu is no king, A new exhibit uses George Floyd to universalize the Holocaust, Olmert to 'Post': Stop the Pollard festival. "OK, boomer" had its meteoric rise in late 2019 thanks to TikTok, where the response trended and was joined by an addictive SoundCloud remix. Sabra Dipping Co., the US-based firm co-owned by Israeli food manufacturer Strauss and US beverage giant PepsiCo, aired its first Super Bowl commercial for Sabra Hummus in the second quarter of the game on Sunday night. He's using a soft pretzel to scoop up Sabra hummus, and … The LA-based Hype House is a mansion full of 21 TikTok teens with over 90 million followers. Telephone +972-3-761-9056 "OK, boomer" and its variations peaked in popularity in November, with media coverage from outlets. What had mostly been a response on platforms like Twitter and Reddit blasted off. #OKBoomer #SabraPartner. But "OK, boomer" is the kind of meme that works only sparingly and nonchalantly, so its use in spaces like the Supreme Court and by brand accounts has permanently relegated it to the cringe category. For international customers: The center is staffed and provides answers on Sundays through Thursdays between 7AM and 6PM  Second, it's almost meaningless. Super Bowl to be rocked by controversial LGBT Sabra hummus commercial The ad, to be broadcast during the Superbowl half time, will feature drag queens Kim Chi and Miz Cracker. 13:00 DEEP DIVE. Like anything in the Trump-era news cycle, repeat coverage and unwelcome hot (and cold) takes re: "OK, boomer" destroyed the meme's potential for joy in weeks. But instead of her usual charming onscreen persona, D'Amelio has been plucked from a lineup of Gen Z-friendly personalities to utter that dreaded phrase: "OK, boomer," she says, responding to his ... chewing? In a teaser trailer for the brand's Super Bowl 54 ad, the TikTok star Charli D'Amelio was joined by an apparent baby boomer in a maroon plaid shirt. Subscriber The death of "OK, boomer" just goes to show that when a meme starts getting taken too seriously, its comedic stock value plummets. It's a sarcastic response. Toll Free number in Israel only 1-800-574-574  Comment. Could mRNA COVID-19 vaccines be dangerous in the long-term? "OK, boomer" belongs in 2019, but some brands didn't get the memo. But over time, "OK, boomer" lost its intended purpose and became something more akin to a troll response. #SuperBowlLIV? Most popular memes are essentially modern expressions of Dadaism, or art that rejects structure and embraces nonsensical whimsy. She's wearing an orange cropped tank top to match her bright orange carrot. It didn't matter how old the person saying it was or how old the intended recipient was, either. Looking for smart ways to get more from life? Visit Insider's homepage for more stories, Inside the life of 15-year-old Charli D'Amelio, the most popular teen on the internet who rose to fame after choreographing TikTok dances and joining the Hype House, 21 slang words teens and Gen Zers are using in 2020, and what they mean, OK boomer — middle-aged adults are gaining millions of followers on TikTok, proving the app isn't just for Gen Z. Telephone: *2421 * Extension 4 Jerusalem Post or 03-7619056 Fax: 03-5613699E-mail: subs@jpost.com since. The top comment is "That didn't even make sense," with nearly 100,000 likes in agreement. Share Share Tweet Email. Unlike memes that allow for substitutions and innovation (like "cats can have little a salami"), however, it had an expiration date. The full Sabra Super Bowl advertisement may not include this tidbit, but D'Amelio started promoting her well-earned spot on her own social-media handles first. Sabra, the creator of OK hummus, has recycled "OK, boomer." In a teaser trailer for the brand's Super Bowl 54 ad, the TikTok star Charli D'Amelio was joined by an apparent baby boomer in a maroon plaid shirt. E-mail: subs@jpost.com, Sign up for The Jerusalem Post Premium Plus for just $5, Upgrade your reading experience with an ad-free environment and exclusive content, Israeli scientists claim to reverse aging process. That's not to say "OK, boomer" was a bad meme. The true end-of-life signs for "OK, boomer" were probably when Stephen Colbert did a bit about it on his late-night show and when it got brought up in the Supreme Court. And finally, "OK, boomer" ended up in the meme graveyard once people latched onto it as something to debate over and capitalize on. "OK, boomer" is officially exhausting. We are a few minutes away from this year's Super Bowl half-time. Memes are never built to last, and that includes "OK, boomer," despite its staggering popularity — it's now a punch line in a Super Bowl ad teaser trailer for Sabra hummus. The hummus manufacturer — which, as of 2016, had gained a 60% market share of hummus in the U.S. — contracted an army of celebs to promote its various hummus flavors, including Roasted Red Pepper, Chocolate, and Spinach-Artichoke. Its origins had to do with age, obviously, and echoed a feeling of resentment toward an older generation that seemed to wreak havoc on young people's prospects only to turn around and accuse them of being self-centered and not able to afford anything. DEEP DIVE Not only does Charli D’Amelio have over 21 million followers on TikTok, but she’s also the star of a 2020 Super Bowl commercial for Sabra hummus.The brand appears to be leaning into the cringey-ness of Gen Z meme culture with a pun-filled ad featuring D’Amelio and retired NFL quarterback and current sports commentator Boomer Esiason. It probably won't end up being the most out-of-touch Super Bowl commercial in 2020, but if it's looking to impress a younger audience, Sabra missed the mark. Horrified overreactions, saturation in Twitter replies, and a book deal invoking "OK, boomer" as a title foretold the end days for the withering response.

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