This will result in fewer, shorter answers or avoidance of the question altogether. As a moderator you should initially focus on ensuring each participant contributes to the discussion topic, answers all questions and stays on track. A Moderator is a person who runs and manages a qualitative group discussion or focus group. Provide all participants the opportunity to contribute. Ensure individuals engage with one another. 3. Just say: “We seem to have a difference of opinion here. 5. Use differences of opinion as a topic of discussion. If the group is slow off the mark promote and foster discussion. Be prepared and test your research plan prior to the scheduled group. 2. It is okay to guide the group using the research plan and to explore new paths of group discussion. Encourage participants to talk to each other and comment on each other’s responses. Contact | © 2017 GQTool Pty Ltd. All rights reserved. This gets the dialogue flowing and gets participants used to how the session interface works. A moderator’s primary role is to keep group discussion running smoothly, on subject, elicit thoughts, and to explore opinions, feelings and beliefs. If one participant tries to dominate the session, the moderator should invite each person to speak in turn. If things get heated during the session, it may be wise to ‘park’ the issue and address it later, either as a private message or chat session (one on one with the individual) or as part of a separate group discussion. Summarise key points of discussion, but do not lead. Treat them as guests, ensuring they are happy and content. It is important to remember that it’s not a moderator’s role to force an answer from the group, or talk down a … Keep a phone number or email address of the participant nearby in case you need someone to follow-up to make sure the participant is able to continue. As a Moderator you must be mindful to manage the processes within the group and also any group dynamics that arise such as dominant participants or participants that won’t stay on topic. 6. From the beginning, adopt a `listening’ rather than a `questioning’ approach. Despite planning and practice your group members may still run into trouble due to Internet connectivity issues. Make sure you have defined the group rules before the group discussion begins. Why do we all think differently on this topic?” Then let the group discuss it. Promote healthy discussion through open-ended questions. User Agreement | 4. The main function of a moderator is to promote interaction among the members of a forum. Dealing with technical issues. Present a rules page, or introduction in the case of a discussion board, to the group with a basic list of rules or guidelines to follow. It is important to remember that it’s not a moderator’s role to force an answer from the group, or talk down a participant’s contribution. Ensure group sessions run on time and stay on track. 7. Ask open-ended questions. If the discussion naturally leads to a different topic follow this, but make sure everything is eventually covered. Online Discussion Boards | Company Website | Privacy | Here are some key suggestions on how to overcome them: 1. Summarise key points of discussion, but do not lead. What is online qualitative & quantitative research, Business Online Market Research for Beginners, Getting Started with Online Market Research, Moderating 101 for Online Groups & Discussion Boards, A Guide to real-time (live) online focus groups, Moderating - Managing Dominant Participants, Characteristics of a Good Research Question, Checklist for Conducting a Live Research Group. If you want to be the star, switch seats and be a panelist. Be prepared and test your research plan prior to the scheduled group. A moderator is a person who acts as a neutral participant in Group discussion, reminds the participants of the time limits, tries to keep them from derailing from the topic of discussion. In a live group session GroupQuality has a backup to attempt to reconnect participants if they lose real-time connectivity. Don’t ask too many questions. Ensure these rules are reinforced during the discussion. The participant will see prompts on their screen notifying them of what is happening. A moderator may face a number of challenges when conducting a real-time online focus groups or discussion boards. This will tire the participants resulting in their responses becoming less as the session runs. You were asked to be the moderator because you are an expert, so be an expert moderator by shining the spotlight where it belongs – on the panelists. Thematic Control. “do others in the group agree?”). As a moderator always avoid taking sides! Document any group rules and communicate them to participants at the start as either an introductory page in the workspace or in the initial group chat. Ones that cannot be answered with just a YES or a NO. A moderator’s primary role is to keep group discussion running smoothly, on subject, elicit thoughts, and to explore opinions, feelings and beliefs. Questions do not need to be followed in the order they are presented in the timeline. What is the role of the moderator? Ensure these rules are reinforced during the discussion. If a participant gets disconnected make sure they know they can log right back in and rejoin the group at anytime. Promote healthy discussion through open-ended questions. Create a pleasant tone with your participants. If you’re a moderator, you need to take all thoughts about “you,” dump them in an imaginary box and toss the box. It is the moderator who ensures that the discussion is smooth and productive. Take issues ‘offline’. Orderly Conduct. Moderator Duties Discussion Facilitation. Let’s talk about it together. Don’t ignore these - work with them. Start the session with some simple and general questions about the topic of the research. Start with general issues and make sure you cover the issues you need to cover. Document any group rules and communicate them to participants at the start as either an introductory page in the workspace or in the initial group chat. Ensure individuals engage with one another. Participants will have many different attitudes and prejudices. It is the role of the Moderator to steer the discussion so that it results in the objectives of the research being met. Provide all participants the opportunity to contribute. Avoid personal confrontation and allow the group to police itself (e.g.

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