There's no signup, and no start or end dates. Direct selling. There should be right in the interaction between customers and services provider which can increase present sales. endstream endobj 311 0 obj <> endobj 312 0 obj <>/Rotate 90/Type/Page>> endobj 313 0 obj <>stream Originally, the term ‘sales management’ referred to the direction of sales force personnel. hospitality sales and marketing subject guide is available in our book collection an online access to it is set as public so you can download it instantly. This is one of over 2,200 courses on OCW. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on Reddit (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Tumblr (Opens in new window), Agriculture Development Bank Exam Schedule Published – 2076. Today’s in Hospitality Trends. %PDF-1.3 %���� �gV.����@!�;����}/�0H*j�ǫ=5|�:KSAϐ�)�\�MV��ev�BSY Send to friends and colleagues. Freely browse and use OCW materials at your own pace. Introduction In this chapter, you will be introduced to the key concepts of marketing. » Courses H�b```f``Z"3�0 �+��� @i }�igì�f�Ja��y�a��X�i The new search engine social network is a key trend in hospitality industry. 3����00�����$of;����`��b�̙3W�3g�ȕ�f��tKHKܱ��)J�L��,߸PT�co/�J �7��N��NZ^��R�A�Hꖃ�hB�t߸�5�4���X���0������!L� $8�+��;�@q � �`1�A;��`Bp�p-l("� B �J�����S^�MS@v1�0��3�-����X�D+� 8�q,v�qp>0��6�:&��g?�s�F޳mԔX�� I�����iF R0 ~{� 3rd and 4th SEMESTER NOTES The latest trend in the new technologies for automating and simplifying many of the tasks. ±Í¥è¥ ™„€¬û@�6dGFg¦ İü°ü:|,x„Ʀ°7ôqŠ^¬`[òŸŸˆù&5o8ĞnÇÓù#5p‹�…Ô*µ�lsAwê�µ&Û£Oöë’Sõy@>ÖØÜY‹s–`ª²¹ø­’>¿ Q�'Z ¾ àM&ÿøÖù#›²*ò¼0µAŸ,#Š@½>£F¿�øïÁJÁ¶:.Ó Y�¿Sş+À ¤æO endstream endobj 94 0 obj <>stream Slides for select lectures are available below. Sloan School of Management gaining skills and experience in hospitality will provide you with a solid Modify, remix, and reuse (just remember to cite OCW as the source. MARKETING LECTURE NOTES Dimitris Drosos Lecturer ... ICT in Market Research and ICT in Market Researchand ICT in Market Research– –––Marketing NotesMarketing Notes E - MARKETING Public Relation Sales promotion. that. Hosp-01.qxd 2/28/04 8:02 PM Page 3. The overall growth pattern is revealed in Tables 1.1 and 1.2, and the reasons for it are discussed in some detail in Chapters 4 and 5. it is a people-facing industry, the majority of professionals who work in List of topics covered in Sales management Summary eBook, lecture notes … h�bbd``b`> $�@� ��IJ\k��m��b��X �ĭ��A�!$:���Y����|0 �G, Required fields are marked *. Engaging with customers and responding to their needs through public forums which helps to maintain positive public relation and even helps for future bookings. IHM Notes Site provides you with all kind of study materials required for Hospitality college reference. SES # TOPICS LECTURE NOTES; A. Analyzing markets and identifying opportunities: 1: Introduction and company analysis : 2: Competitive analysis : 3: Customer analysis I : 4: Customer analysis II and III: Value to the customer and customer lifetime value (PDF - 1.6MB) B. Hate Hospitality is the foremost thing for the industry for the overall achievement of the hotel’s goal or objectives. Marketing Management h�b```f``�g`e``qcf@ a�(G���� &�E�'���RV�)�&0le�e`ve�K�7`����\�7����l�Edv20 ���:��A��A&{�w The purpose of the hospitality industry is: The benefits of working in the hospitality industry.

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